HARD FACTS YOU NEED TO KNOW ABOUT VIDEO BROCHURES

Video Brochure V Print Brochure – Why Video Banners deliver a higher interest from clients than traditional print

-Videos create a means of capturing information in a medium which is most easily understood by the brain. The old term ‘a picture is worth a thousand words’ certainly rings true on a cognitive level and Dr. James McQuivey famously applied this figurative comparison to video by stating that based on the 30 FPS of most videos, a 60-second video must be worth 1.8 million words.

 

-INCREASE CONVERSION AND SALES

We’ve already mentioned how videos prompt consumers to investigate brands and their products but many go one step further and actually make a purchase due to previously engaging with video content. 81% of video marketers see an increase in sales and they create 66% more qualified leads per year. KissMetrics found that after watching a product video, consumers are up to 85% more likely to purchase the product shown.

Why Video Brochures Deliver Clear And Concise Information

-Videos are 12 times more likely to be watched than text is to be read, because movement is known to grab attention. Paying attention to motion is a skill that humans have, we get the sense of a visual scene in less than 1/10 of a second. This is why video is a much more concise and effective method than text.

VAM MARKETING

VAM MARKETING

WE PRODUCE VIDEO BROCHURES

VAM are a new, exciting, dynamic company producing high quality video marketing brochures delivered by a dedicated team of creative professionals with over 25 year’s experience in marketing. We are housed within a hub of cutting edge creative businesses within Manchester University.

VAM products and services are driven by a desire to provide clients with a cutting edge, impactive marketing tool which will give them the competitive advantage, invaluable when approaching new business.

VAM work hand-in-hand with their clients, listening, advising and communicating throughout the process to ensure that each video project meets customer objectives first and ensures complete customer satisfaction in the end product.

VAM products are suitable for clients from all types of industry and sector. In today’s visually driven digital era, video promotion is highly effective tool, proven to achieve far greater impact and success than other forms of advertising. Video promotion is particularly suited to the launch of new business services & products, or in exciting company infomercials which highlight staff, products and operations in inspirational and exciting ways. The video format too is extremely impactful when used for invitations or to publicise exhibitions, shows or training events etc in an exciting and multi-sensory way.

VAM products combine high end video production with cutting edge motion graphics, bespoke graphic design and luxury print production to provide clients with the best possible quality product available.

Don’t forget when your VAM video brochure has been produced, your video is able to be used to promote your business in lots of other ways from Web to YouTube to social media and email campaigns.

Contact us now to find out more about how VAM products can benefit your company.

VAM MARKETING

VAM MARKETING

EXCITE

INSPIRE

MOTIVATE

Excite, Inspire & Motivate

VAM video brochures excite, inspire and motivate…

For Launches, Sales and Events
VAM video brochures provide perfect, high impact vehicle to launch prestigious sales events, or to present high value prestigious products such as cars, properties, art, fashion and more.

For Business Information and Promotions
VAM video brochures for business are an innovative way to present clients with an exciting overview of your company and products. Create a lasting first impression, win out over your competition and open doors to new business relationships and new orders.

VAM – Dynamic Video Marketing Brochures
• Engage prospective clients
• Improve brand awareness
• Increase product value
• Increase sales
• Increase profits

Why Video Is Important

Video Brochure V Print Brochure – Why Video Banners deliver a higher interest from clients than traditional print

-Videos create a means of capturing information in a medium which is most easily understood by the brain. The old term ‘a picture is worth a thousand words’ certainly rings true on a cognitive level and Dr. James McQuivey famously applied this figurative comparison to video by stating that based on the 30 FPS of most videos, a 60-second video must be worth 1.8 million words.

 

-INCREASE CONVERSION AND SALES

We’ve already mentioned how videos prompt consumers to investigate brands and their products but many go one step further and actually make a purchase due to previously engaging with video content. 81% of video marketers see an increase in sales and they create 66% more qualified leads per year. KissMetrics found that after watching a product video, consumers are up to 85% more likely to purchase the product shown.

 

Why Video Is Important

Science for Why

Visual

At its core, an advert is a means of communicating a service, announcement, message, product or event so in a sense, visual advertising has been a component of human society for several millennia – ancient cave paintings are adverts that communicate visual information.

 

Videos, however, are a distinctly modern creation and have become an increasingly important form of media over the century

DYNAMIC VIDEO MARKETING BROCHURES

VAM Dynamic Video Marketing Brochures are developed with you via a comprehensive end-to-end, bespoke service which incorporates an in-depth briefing and Q&A session, script & storyboard development. Direction, staging filming of all unique footage, full provision of any supplemental images/video footage required, full video/audio editing process including production of industry standard motion graphics. Full bespoke design and artwork for outer packaging in line with your corporate guidelines and colourways. Online proofing of video & print products, full high end – digital print production, full industry standard video duplication, hand assembly of individual products. Protective freight packaging and delivery of finished product.

STANDALONE VIDEO PRODUCTION

Should you not require VAM video brochures, VAM can alternatively provide specific filming services for corporate advertising and promotion, events, training etc. VAM videos can be used to “head-up” your website home page, and can be developed for delivery on specific platforms such as Youtube, Social Media sites, email campaigns etc.

Ask us for more information.

SUPPORTING PRODUCTS

To further back up your VAM video products & enhance the impact of your campaigns, VAM can provide many kinds of company branded items such as:

Printed support materials:
• Themed envelopes
• Themed introductory letters
• Themed business cards
• Themed booklets/pamphlets

Branded promotional items may also be included within your video brochure packaging. These Free gifts make a prospective client feel special and create an even greater impact.

Promotional Gift Items:
• Branded Pens
• Branded Key Fobs
• Branded Flash Drives
• Paper weights and desk items

Ask us for more information.

Process

Following an enquiry a personal client briefing and Q&A session is arranged where we can get to know you and your business an establish your goals and objectives for your project. Following this meeting and collation of your information, your project passes to our video creative team where your unique script & storyboard is developed.

Once scheduled filming is agreed and booked in, our professional videoographers will complete all direction, staging and filming of all unique footage along with you on-site.

Then when footage is complete, it’s on to editing…

Our video team will decide upon any supplemental images or video footage deem to be helpful in developing your story-line or creating more visual impact. Our editing team then get to work combining your video, audio and motion graphics into one high impact, production quality, promotional movie.

Meanwhile our graphic designers are working away using your logo, brand and company information to create, high end, print ready, design and artwork for the outer packaging of your VAM video brochures.

Once completed, both film and artwork is presented online for your approval.

Then it’s onto production…

Your packaging is produced to the highest digital print standards and your movie is duplicated onto the VAM video presentation units to the numbers required. After which, hand assembly takes over, with control buttons glued into place within your packaging, hand folding, gluing and assembly of all of your video brochures and finally protective freight packaging & delivery of your finished VAM video brochures.

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VAM Marketing
Innospace, The Shed, Chester Street, Manchester
M1 5DG

T: 0161 399 0194 M: 07917 336913

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