Video Brochure V Print Brochure – Why Video Banners deliver a higher interest from clients than traditional print.
-Videos create a means of capturing information in a medium which is most easily understood by the brain. The old term ‘a picture is worth a thousand words’ certainly rings true on a cognitive level and Dr. James McQuivey famously applied this figurative comparison to video by stating that based on the 30 FPS of most videos, a 60-second video must be worth 1.8 million words.
-INCREASE CONVERSION AND SALES
We’ve already mentioned how videos prompt consumers to investigate brands and their products but many go one step further and actually make a purchase due to previously engaging with video content. 81% of video marketers see an increase in sales and they create 66% more qualified leads per year. KissMetrics found that after watching a product video, consumers are up to 85% more likely to purchase the product shown.
Why Video Is Important – Science for Why
At its core, an advert is a means of communicating a service, announcement, message, product or event so in a sense, visual advertising has been a component of human society for several millennia – ancient cave paintings are adverts that communicate visual information.
Videos, however, are a distinctly modern creation and have become an increasingly important form of media over the century